Digital product
Roxy Herring
Challenge
To bring Roxy's vision to life for a bespoke fitness app aimed at busy mums
Roxy needed a custom fitness app that made fitting movement into daily life feel realistic. Built around her signature coaching style, the platform blends quick workouts, mindfulness sessions, and simple meal ideas designed for busy mums balancing a full schedule. Beyond the daily routines, it gives her community a welcoming space to connect, while offering a clear, sustainable way to monetise her brand and grow her business.
Solution
A combined system to embrace holistic wellness
When Roxy Herring came to us to build her fitness app, the goal was to translate her personal coaching style into an intuitive digital experience. We guided the project from initial idea to launch, combining user-centered design with strategic product advice at every step.
Execution
We undertook several services to build a well rounded product fit for Roxy's customers
Research and discovery
Gap Analysis and customer journeys
User Interface (UI) and User Experience (UX) design for the fitness app
Backend & frontend development
Testing and quality assurance
Support to end users
Go-To-Market strategy and marketing guidance for the fitness app
Social media assets
Reporting and analytics
There were some specific features we researched and workshopped with Roxy to make sure they were perfect for her audience
Programmed Workouts:
Roxy designs every workout program in the app, giving members clear video demonstrations and movement cues to protect form. Built around gradual progression, the routines adapt to any fitness level, helping users build strength and confidence at their own speed.
Nutrition & Meal Planning:
Eating well should fit around family life, not complicate it. The app pairs quick, family-friendly recipes with simple macro tracking so mums can fuel their bodies well without adding extra admin to their day.
Habit & Cycle Tracking:
True health goes beyond physical training. Users can track daily habits like sleep, hydration, and cycle changes to align their workouts with their energy levels. A quiet, private journal space also helps members track their mental health and celebrate small wins along the way.
Results
A stronger foundation for what comes next.
The app has gone from strength to strength since launch, including addition of new features based on user feedback and new content types such as On Demand workouts.
Roxy herself said "My vision has always been to create something that empowers and supports women, both physically and mentally and Ignite made that possible. Pangolin understood my goals from the very beginning and worked tirelessly to turn my ideas into a reality. Thanks to their expertise and dedication, I now have the app I always dreamed of, one that will truly help women transform their health, confidence, and lives."
480+
meals and recipes
17+
Structured workout programmes
5 star
review in App Stores
