Digital experience
Alice Liveing
Challenge
Translating an empathetic coaching philosophy into a sustainable digital product.
Alice Liveing had built an engaged community through bestselling books, personal training and a sensible, supportive voice in wellness. As demand for her coaching expanded, reaching more people meant finding a path beyond one to one sessions and static PDF guides.
Standard white label fitness templates felt too transactional for the brief. Off the shelf software tends to push punitive calorie burns and rigid body transformation targets that worked directly against Alice's balanced philosophy. The product needed to feel accessible and educational. It had to meet people where they were on any given day without forcing an all or nothing mindset. Our task was to build a mobile space that felt as personal, grounded and reassuring as working with Alice directly on the gym floor.
Solution
A bespoke mobile space shaped around long term habit formation.
We worked alongside Alice and her team to shape the Give Me Strength mobile application from discovery through to deployment.
The visual design carries a warm, calm editorial aesthetic with clear navigation and gentle typography. Every screen focuses on clarity rather than sensory overload. Instead of simply listing daily workouts, the interface frames movement alongside emotional context. Female physiology is rarely linear, so we introduced modular health tracking. Members can log their menstrual cycle and daily mood alongside strength sessions, with simple controls to hide or reveal these tools depending on personal preference. Nutrition is approached through education rather than restriction, featuring an intuitive macro calculator that explains the reasoning behind targets instead of simply presenting arbitrary figures.
Execution
Collaborative design systems and scalable native architecture.
Use this placeholder paragraph for the technical approach, decisions, and implementation details that made the work real.
Results
Sustainable audience growth, critical acclaim and lasting community retention.
Give Me Strength launched to widespread community uptake and immediate critical recognition, picking up features across Women's Health, Marie Claire and national press. The smooth technical foundations and thoughtful onboarding journeys allowed Alice to transition her audience into a recurring subscriber base with minimal friction.
The platform continues to support tens of thousands of women worldwide, creating a reliable revenue channel while maintaining the integrity of Alice’s core message. By combining human centred UX design with flexible software architecture, Give Me Strength proves that fitness technology can be genuinely supportive, commercially viable and built to adapt for years to come.
4.8
star rating across App Stores
1000+
on demand workouts
146k
downloads
